Content Audit
Optimizing Content for Vancity Lion Dance’s Website
PROJECT SCOPE
Course project for a Master’s level Information Architecture course
DURATION
1 Month
TOOLS
ScreamingFrog
Google Analytics
Excel
ROLE
UX Research
Information Architect
PROJECT OVERVIEW
The content audit for Vancity Lion Dance aims to enhance SEO, usability, and the overall user engagement by addressing key areas that impact the website’s performance. Comprehensive analysis of https://vancityliondance.com revealed several issues that impact the website. The audit includes detailed assessments of the pages, media, and metadata, allowing for targeted strategies that drive both performance and user satisfaction.
MY PROJECT
How might we improve website content to be clear, relevant, and user-friendly?
DEFINING THE CONTENT AUDIT
The content audit evaluates the website’s content for quality, relevance, and performance, identifying areas for improvement to meet user and business goals.
Cataloged all website content into a spreadsheet, including page URLs, titles, and meta data.
METHODOLOGY
Evaluating content structure, user engagement, and website performance
I performed a thorough analysis & aligned findings to create a more accessible website
Discovery Phase
Initial website walkthrough, identifying key problems, focusing on SEO, user experience, and accessibility
Audit & Analysis
Comprehensive audit, evaluated technical SEO elements, mapped user journeys
Recommendations
Prioritized recommendations, proposed actionable solutions
THE STEPS TAKEN
Outlining the process and steps performed to create the audit
The audit process involved a combination of detailed steps and tools to uncover and address website issues.
Contend Inventory
Page-by-page evaluation using Screaming Frog SEO Spider to collect and identify the website’s content.
User Behaviour Insights
Used Google Analytics to track engagement metrics and understand navigation flow.
Evaluation & Analysis
Leveraged UX research techniques such as heuristic evaluation, user journey mapping, and content inventory analysis to assess page structures, identify gaps, navigation clarity, and actionable insights.
Recommendations
Proposed a set of prioritized actionable solutions to improve usability, accessibility, and engagement.
Content Quality and Relevance
Pages with low content lack sufficient detail and descriptive information.
Meta Description
Missing Meta Description
Missing Meta Descriptions
Duplicate & Multiple
and
Tags
SEO and Technical Optimization
Significantly impact the website’s search engine visibility and accessibility.
Navigation Clarity
Lack of detailed options, only offering a few categories.
Minimal navigation bar
KEY FINDINGS
Conducting the audit of the website
After understanding key points of concern throughout the website, I evaluated the effectiveness of the website through SEO optimization, content quality and relevance, information architecture and navigation, inferring original design goals, and content strategy development.
RESULTS AND IMPACT
Actionable insights that addresses critical areas for improvement.
Improved Navigation
Opt for dedicated pages for each service type while organizing these under a dropdown menu.
SEO Optimization
Fixing duplicate tags, missing meta descriptions, alt attributes, and canonical tags.
Strategic Direction
A clear strategy plan outlines detailed steps for future updates and maintenance, ensuring consistent long-term improvements to the website’s performance and user experience.
CONCLUSION
The Proposed Strategy Plan To Ensure Improvements
The Vancity Lion Dance content audit highlights actionable opportunities to improve user experience, SEO, and accessibility. By addressing issues such as duplicate tags, unclear navigation, missing alt attributes, and limited service descriptions, the website can enhance usability and better meet user needs.
FINAL AUDIT
Explore the Full Project
For a comprehensive look at the audit findings, recommendations, and strategic developments, feel free to explore the full content audit.
CLICK HERE
